By Oiva Angula
29 June 2018
As part of Telecom Namibia`s broader plan of redesigning its outlets for improved retail presentation of its products and services while introducing new technology and solutions that will boost the country’s telecommunications sector, the company yesterday unveiled a brand new flagship store at Windhoek’s Grove Mall serving as a one-stop-shop for customers to experience new products and services.
Interactive and revolutionary, and featuring the latest in digital technology, the 133 square-metre, state-of-the-art outlet will change the way customers shop for telecom products and services. The store features cutting-edge mobile products and fixed broadband services aimed at enhancing the lives of customers and empowering individual communication needs.
The store also includes a customer care point where products and services can be purchased, report faults, apply for new services, as well as a billing centre for services payments.
`With the new concept design, the focus is on experience and creating a destination ICT store that acts as a showcase for the Telecom Namibia brand, with the objective to draw customers into the brand, over and above making sales,` said the Minister of Information and Communication Technology, Stanley Simataa, in a speech read on his behalf by the ministry’s Permanent Secretary, Mbeuta Ua-Ndjarakana.
Simataa noted that the rate of development of ICT products and services has increased dramatically over the last decade and shows no sign of slowing. He added that the growth is a result of significant investments in infrastructure and the introduction of healthy competition.
Telecom Namibia`s Acting Chairperson, Irene Simeon-Kurtz, said the effort represents a drive to help customers explore more, learn more and achieve more, and an effort by Telecom Namibia to ensure that Teleshops are not just stores that stock products, but a place where the company demonstrate how technology can transform lives and businesses
`It is an indication of true commitment from Telecom Namibia to bring a more improved touch to customer experience. Nothing is more dynamic in this market than the customer experience,` Simeon-Kurtz noted.
She said that telecommunication, including ICT sales outlets, is an important infrastructure facility and a requisite for rapid economic development. `With this in mind, we are striving as a company to ensure that Namibia benefits from the ongoing ICT revolution. This, in turn, will assist in the Government’s campaign to promote the local and foreign investment that is essential for achieving higher economic growth. It is growth that will enable more and more citizens to move out of poverty.`
Commenting on the new store, Theo Klein, Chief Executive Officer, said: `The new store design is based on a `Triple C` multi-channel strategy, meaning that every channel must be designed to increase customer satisfaction through a consistent approach and easy interaction. To achieve that there must be continuity of transaction, consistency of product offering and comprehensive information flows.`
The redesigned store is the first in a series of outlets that Telecom Namibia will open around the country in its complete transformation drive that will enable it to service its customers in a friendly environment allowing for interactions with customers in an open plan set-up.