23 August 2013

Telecom Namibia has introduced the TN Mobile brand following its acquisition of the second biggest mobile operator in the country, Leo. The new TN Mobile logo is designed with the aim of entering the mobile phone market as a fresh new brand and to achieve success.

This was done at a special ceremony officiated by the Minister of Information and Communication Technology (ICT) Joel Kaapanda at Ongwediva on 22 August 2013.

According to the Managing Director of Telecom Namibia Frans Ndoroma, the new branding aims to start fresh and avoid any negative points from the brand's history.

“The Leo brand is proprietary to Orascom Telecom and our free use of it is to 30th September 2013. Besides this, we need to rebrand Leo to get rid of all historical negativities and skepticism regarding the brand based on certain perceptions,” Ndoroma said.

"The unveiling of the TN Mobile brand is aimed at supporting the Telecom Namibia Group's strategic direction. The introduction of a new brand also represents the beginning of the end of Leo branding across our operations," he added.

He said the TN Mobile will offer more value in the form of quality service, improved coverage and data capability and an integrated fixed and mobile proposition. Ndoroma reiterated that customers of the former Leo will continue receiving the same services at Leo outlets while the old brand is phased out over the next few months.

Minister Kaapanda said the re-branding of Leo as TN Mobile was a significant milestone which signals Telecom Namibia‘s readiness to take its (mobile) business to the next level of development and progress.

“Since starting its operation about 21 years ago, we have seen Telecom Namibia taking various initiatives in strengthening your position in the ICT industry,” the minister said.

“We have seen your digitisation of the network infrastructure and the introduction of next-generation access technologies. We have also seen the company embarking on various social programmes to cater the demands and needs of the public.”

The re-branding of Leo to TN Mobile is an effort to support Telecom Namibia’s convergence strategy.

“Fixed-mobile convergence is an inevitable surety as customers continually look for ways to connect to content from any device, while doing it with the simplest access possible. This is why the Telecom Namibia Group is working towards combing its powerful fixed line infrastructure with GSM technologies for future revenue growth while staying consumer competitive and relevant,” Kaapanda added.

“I wish to congratulate the Telecom Namibia Group on this milestone with the unveiling of the “TN Mobile” brand today. I am sure there are exciting activities planned in conjunction with the unveiling. Most importantly, I look forward to seeing a more vibrant journey for the Telecom Namibia Group with the TN Mobil brand,” the minister concluded.